DSD Direct Store Delivery

Direct Store Delivery (aka Direct Store Routing, DSD) permits a company to deliver goods or services directly from its manufacturing/production facility to the retail store or retail customer.

Traditionally, organizations would bring items to a large regional distributor, who would then deliver it to a smaller distributor or to a retail store.

With DSD, all the items that must be delivered to each location can be consolidated automatically at your point of origin with our route optimization software. Route4Me receives the orders directly from your order management or point-of-sale system and optimizes the routes to your direct retail locations.

Our route optimization engine takes into consideration volume so you don’t cube out your vehicles, weight, road restrictions, the receiving store’s loading dock time windows, and over 20 other constraints.

DSD is particularly important and can boost sales considerably for companies that distribute items with a shelf-life or expiration date - such as groceries. By cutting out secondary or tertiary distribution centers, items spend more time on store shelves and don’t have to be thrown out as quickly as usual. Also, items that are particularly fragile can benefit by being shipped directly to a store to minimize the possibility of damage since the items are touched by fewer intermediaries.

Plus, our tracking capabilities permit staff at each receiving retail location to see where the inbound vehicles are located in real-time so that you reduce dwell time at the retail location.